Paid Media Coffee

Join us as we wrap up Season 1 of Paid Media Coffee, The Digital Future of Traditional Media Buying, with a conversation about measurement. Kelly Mancuso, VP of Paid Media, welcomes SVP of Strategy Jenn Vickery, Senior Analytics Manager Boyd Jardaneh and Paid Media Strategist Oliver Brantley to Episode 7. Pour yourself a latte and listen as they answer the question: how can you measure your marketing initiatives given the vast range of advertising platforms available at your disposal?

In a relatively short time, social media has turned the world on its head. The opportunities and challenges that social media and social advertising have provided advertisers will be debated for decades to come. In this episode of Paid Media Coffee, we take a high-level view of social media as the glue that holds marketing together. Our host, Kelly Mancuso, is joined by Director of Social Media Amanda Oliver, Paid Social Specialist Meleigha Millman and podcast co-creator Haley Stauffer.

Episode 5 of our first season of Paid Media Coffee is all about audio. In the olden days, radio broadcasting was where it was at. Today, podcasts, voice assistants, smart cars and more are forever changing the way consumers and marketers approach audio. Join our host, Kelly Mancuso, with Nebo cofounder Brian Easter, Senior Digital Strategist Calvin Su, and Strategist Jay Goodwin as we dive into this channel and explore how voice tech and digital media has changed the medium.

Out-of-home (OOH) media is one of the most ubiquitous and oldest forms of traditional advertising found in this country. The American Billboard has been around since the 1830s, yet still today, it’s considered an easy way to reach a broad audience. In Episode 4 of Paid Media Coffee, we discuss the present state of OOH and how it’s impacted by today’s digital media buying. Kelly Mancuso is joined by Director of Emerging Opportunities Rashidi Barnett and Paid Media team members Oliver Brantley and Nick Toomey to discuss digital opportunities within OOH.

As we continue our exploration into the digital future of traditional media buying, Episode 3 focuses on the convergence of digital media and TV/video advertising. Host and VP of Paid Media Kelly Mancuso, SVP of Strategy Jenn Vickery, Paid Media Strategist Oliver Brantley, and Paid Media Associate Casey Baker give an overview of the many digital media channels available to brands and marketers. From linear and OTT to programmatic TV, grab a cup of Joe and tune in to learn about the world of streaming video.

Listen to the second part of Episode 2, where we investigate the ever-changing buyer journey in today’s multi-channel world. Kelly Mancuso, joined by Brian Easter, Marisa Remmers and Haley Stauffer, discuss personalization, utilizing the power of new technologies and the need for marketers to reinvent the B2B buyer journey in part two of this thought-provoking episode.

Our host, Kelly Mancuso, welcomes Nebo co-founder Brian Easter, Director of Strategy & Insights Marisa Remmers, and Paid Media Manager Haley Stauffer to examine the evolution of the buyer journey. In part one of this riveting two-part series, learn how advertising has made the traditional buyer journey obsolete and shares the features of your very own Choose Your Own Adventure book.

Season 1 of Paid Media Coffee focuses on taking a deeper dive into the influence of digital media and digital platforms on traditional media buying. How are brands navigating this new and quickly changing landscape? Our host, Kelly Mancuso, welcomes Nebo co-founder Brian Easter, SVP of Strategy Jenn Vickery, and Paid Media Associate Casey Baker to take a look at the past, present and future of advertising in this new digital age.

The paid media industry moves quickly with innovations and new platforms evolving and being created at an intense pace. Paid media professionals are spending as much as 10-25% of their time focused on education. In our intro episode, meet our host, Nebo’s VP of Paid Media, Kelly Mancuso, and her co-creators, Haley Stauffer and Casey Baker, as they explain the idea behind our podcast. Grab a cup of coffee with us as we dive into the world of paid media.

2020 is here, and the future is now. Our host Kelly Mancuso, along with Brian Easter, Alexa Munoz, and Casey Baker kick off Season 2 of Paid Media Coffee discussing significant paid media trends for the new year. Pour a cup of coffee! It’s time to take a fresh look at your accounts in this new decade and get ready for all of the exciting opportunities to come.