Paid Media Coffee

Paid media tips and trends with some of the industry’s best. Over coffee, of course.

Episodes Date

In a world grappling with the effects of COVID-19, we are in uncharted times. In this special episode of Paid Media Coffee, our host Kelly Mancuso, discusses appropriate messaging, the buyer journey, ...
May 7, 2020
In Episode 8 of Season 2, we tackle the world of story-based paid social. Join us for this special Podcast that is three mini-episodes in one. In part one, Host Kelly Mancuso meets with Meleigha Millm...
April 9, 2020
While Google dominates search engines in terms of market share, your paid search strategy shouldn’t end there. There are many opportunities to integrate various engines, ad platforms, and bid manageme...
April 9, 2020
As advertisers, the number of available options, tools, and automation available for your paid search campaigns can seem overwhelming. In episode 6 of Paid Media Coffee, we give you best practices and...
April 9, 2020
Season 2 of Paid Media Coffee is about looking ahead to changes in our industry. Join us in episode 5 as we walk through the evolution of paid search with host, Vice President of Paid Media, Kelly Man...
April 9, 2020
According to AdWeek, Over-the-top (OTT) ad revenue is poised to increase by 15% over the next decade. In this episode from Season 2 of Paid Media Coffee, we investigate how advertisers can take advant...
February 3, 2020
As consumers and marketers, we’ve all been frustrated when we are served generic or irrelevant ads on the Internet. Join us in Episode 3 of Season 2 of Paid Media Coffee, where we discuss many of the ...
February 3, 2020
In Episode 2 of Season 2 of Paid Media Coffee, we take a deep dive into the Facebook ecosystem. Facebook continues to be a provocateur and a significant dominating force in the paid social landscape. ...
February 3, 2020
2020 is here, and the future is now. Our host Kelly Mancuso, along with Brian Easter, Alexa Munoz, and Casey Baker kick off Season 2 of Paid Media Coffee discussing significant paid media trends for t...
February 3, 2020
The paid media industry moves quickly with innovations and new platforms evolving and being created at an intense pace. Paid media professionals are spending as much as 10-25% of their time focused on...
November 8, 2019

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